Sevenzest

Portfolio. Brand. CPTED - Crime Prevention

• Client.Waimakariri District Council
• Type. Print
• Responsibilities. Project Identity Development, Advertising, Promotional stationery.

Crime Prevention through Environmental Design. - CPTED is based on the premise that "The proper design and effective use of the built environment can lead to a reduction in the fear of crime and incidence of crime, and to an improvement in the quality of life". This was the message brought out by the council in the hopes of creating greater awareness and community input. Sevenzest created an identifiable logo, and designed supplementary editorial design with an almost graffiti style choice of type.