Sevenzest

Babble

25 January 05

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Why am I such a picky client?

I’ve been trying to design my SevenZest logo for a week now. But I keep procrastinating any real design actions. It’s not very helpful by the fact I haven’t even written the philosophy, advertising problem or brief behind the idea yet. My advertising tutor would be giving me the cross-eye by now… At least I have a vague direction for SevenZest to aim at young designers like me. I want to target those who wish to be inspired, stimulated, or maintain passion for beauty, progression – whatever! I’ve spent 3 hours today playing with the numeral 7 with the letter Z. My first designs took the minimal approach using Helvetica kerned out. Hello? Does some one want to spell boring? Instead I decide to go hunting for some funky fonts. Designers want to be excited, not controlled and restricted.